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I bought a Western Digital external laptop hard drive the other day. I chose it because I was returning something else and had to use store credit and the other options were worse. The case has that ultra-glossy finish that the iPhone and lots of laptops screens have these days, and which I am not fond of. A day of careful usage later and it's already permanently smudged and scratched. I don't know anyone who prefers these glossy screens and finishes, so why do manufacturers use them?

They look great on the showroom is the obvious reason, but I think the real reason is that it makes it nigh impossible to return once you've used it even minimally.